In a world of fragmenting media, everyone still has a letterbox.
Your offer, delivered by AUSTRALIA POST into almost 3.7 million Sydney, Melbourne, Brisbane, Perth and Adelaide homes for around 1 cent a household. Supported by digital, we are the only channel if you are serious about response.
Letterbox Deals is not only the largest reach metro media in Australia, it is also one of the most effictive and, at $14 per thousand, one of the most affordable. In a fragmenting media market, Letterbox Deals enjoys consistent support from advertisers large and small who monitor results and know that if the offer and product is compelling, Letterbox Deals will deliver strong ROI from their ad spend.
Reach
Letterbox Deals' unaddressed print catalogue reaches more Sydney, Melbourne, Brisbane, Perth and Adelaide metro homes than any other media in the market.
Cost
The cost of a campaign is $14 per thousand for Sydney, Melbourne and Brisbane, and $15 for Perth and Adelaide. This equates to less than 1.5 cents per household reached.
Distribution
Letterbox Deals is delivered by Australia Post so our catalogue is taken into the home with the regular mail. This significantly improves response over all other letterbox delivery methods.
Unaddressed mail is a numbers game. We make sure the numbers are stacked in your favour by using AUSTRALIA POST for distribution. This means Letterbox Deals successfully reaches more households than any other media in Sydney, Melbourne, Brisbane, Perth and Adelaide.
Our readers are middle Australia.
72% of our readers earn over $45,000, and 73% are aged 25-54. They are married, have a couple of kids, and are on the lookout for value. Using AUSTRALIA POST means that our catalogue is accurately delivered with the regular mail during the week. This also means it is not rolled up and lost in a bunch of large retail catalogues delivered on the weekend. It stands out amongst the regular mail.
Importantly, our handy format allows recipients the ability to flick through the catalogue from the letterbox to the household so we can catch their eye early – no envelope to rip open or plastic wrap to fight through.
"Put simply, Letterbox Deals is the best advertising channel Independent Curtains has ever used. We first trialed this product in 2011 in Sydney and had over 70 calls in just the first 4 days. The ROI over the 4 week campaign was immense at 6 times the cost of the advertisement. Since the trial, these numbers have tracked further upwards. Independent Curtains has now negotiated a long term deal with exclusivity to ensure our competitors are unable to utilise this great advertising medium. What was refreshing is that the Letterbox Deals staff followed up and seemed to really care about my business and results. Choosing the right media has always been difficult - I am thrilled that I stumbled across Letterbox Deals as I can now underpin every campaign with a low cost, high response, mass reach media."
Manuel Schembri | CEO | Independent Curtains
Optus
"Letterbox Deals delivered a good response rate for our Telco client and far exceeded our expectation. It continues to be one of the fastest growing and cost effective media for MPG. Letterbox Deals offers us the space to give the consumer Deals."
Praful Desai | Head of Direct | MPG Australia
Domino's
"Domino's Pizza has been advertising with Letterbox Deals in the last 4 editions in the Sydney metropolitan area. This medium gives good exposure to our brand and great products with a good penetration across our network of stores. The team at Letterbox Deals have been easy to work with and accommodating of our needs. As well as the Australia Post delivered material the campaigns have also been supported by Letterbox Deals advertising on radio, online and email, which has helped to further increase our exposure to our customers. Domino's Pizza in Sydney have found the Letterbox Deals campaign to be an effective part of our broader marketing strategy in supporting our new and exciting products innovations."
Our readers are skewed female and thus the real decision makers when it comes to both staple and discretionary household spend. Our catalogue format is popular as it is a "pull" media meaning recipients can make the decision to consume it. Yes... we even get fan mail!
Sweeney Research*
• 78% of all recipients can be classified in the range from "occasional browsers" to "eager awaiters"
• 87% of all recipients and 94% of mothers regularly read unaddressed advertising material
• 83% of household expenditure is controlled by mothers
• 2.5 people in every household read unaddressed advertising material
Many of our advertisers have been with us since inception and are experienced and successful direct marketers. The performance of Letterbox Deals is always tracked and measured so our long term clients know that Letterbox Deals delivers strong results.
We go further than your traditional media agency. We also run a successful creative agency, Tonic
(www.tonic.com.au), so we are brim full of ideas as to what can work for your business. In short, we try to add value across the board, not just take your booking.
