Three critical factors that will contribute to your success
Your media spend goes further with Letterbox Deals
Making the right pitch to the right audience pays
Testimonials
What does the research say? Good question.
Judge us by the companies we keep.
Price and Calendar
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1.Reach
Our unaddressed print catalogue reaches more Sydney, Melbourne and Brisbane metro homes than any other media in the market.

2.Distribution
We are delivered by Australia Post so our catalogue is taken into the home with the regular mail. This significantly improves response over all other letterbox delivery methods.

3.Cost
At just around 1 cent a household including print, Australia Post delivery, supporting radio, online media and email marketing, Letterbox Deals represents incomparable value.

Australia Post Distribution.
Letterbox Deals catalogues are delivered by AUSTRALIA POST. If you know anything about direct response, you'll know that this significantly improves the response to your offer over all other letterbox delivery methods.

Plus Radio.
Letterbox Deals will promote your offer through a series of radio ads broadcast on popular FM stations in each metro area at the start of the campaign. This raises awareness of the delivery and what offers are inside as each offer is mentioned.

Plus Online.
Your offer will appear on LetterboxDeals.com.au and other high traffic catalogue websites such as Lasoo, further increasing the exposure of your offer. Letterbox Deals also runs online media featuring all advertisers across smh.com.au, theage.com.au and couriermail.com.au.

Plus Email.
Finally, Letterbox Deals will email your offer to our rapidly growing opt-in database who have registered on our website (www.letterboxdeals.com.au).

Our Media.

Unaddressed mail is a numbers game. We make sure the numbers are stacked in your favour by using AUSTRALIA POST for distribution. This means Letterbox Deals successfully reaches more households than any other media in Sydney, Melbourne and Brisbane.

Our readers are middle Australia.

72% of our readers earn over $45,000, and 73% are aged 25-54. They are married, have a couple of kids, and are on the lookout for value. Using AUSTRALIA POST means that our catalogue is accurately delivered with the regular mail during the week. This also means it is not rolled up and lost in a bunch of large retail catalogues delivered on the weekend. It stands out amongst the regular mail.

Importantly, our handy format allows recipients the ability to flick through the catalogue from the letterbox to the household so we can catch their eye early – no envelope to rip open or plastic wrap to fight through.

Foxtel

"FOXTEL have been using Letterbox Deals since October 2009. Due to the results generated, Foxtel has committed to Sydney and Melbourne editions of Letterbox Deals. Foxtel strongly believes the consistent response is due to Australia Post distribution used by Letterbox Deals. This distribution method delivers FOXTEL campaign response rates and a CPA that remains one of the lowest of the direct marketing channels used. The surrounding media used by Letterbox Deals like the radio, email and online elements also adds to response rates and provides a point of differentiation from other mass pieces.

Most importantly, the team at Letterbox Deals genuinely care about the performance of my advertising and are constantly striving to add value.

I would recommend Letterbox Deals to any company looking at increasing their exposure sales as a valuable media."

Tahshi Payne | Campaign Marketing Manager | FOXTEL

Optus

"Letterbox Deals delivered a good response rate for our Telco client and far exceeded our expectation. It continues to be one of the fastest growing and cost effective media for MPG. Letterbox Deals offers us the space to give the consumer Deals."

Praful Desai | Head of Direct | MPG Australia

Domino's

"Domino's Pizza has been advertising with Letterbox Deals in the last 4 editions in the Sydney metropolitan area. This medium gives good exposure to our brand and great products with a good penetration across our network of stores. The team at Letterbox Deals have been easy to work with and accommodating of our needs. As well as the Australia Post delivered material the campaigns have also been supported by Letterbox Deals advertising on radio, online and email, which has helped to further increase our exposure to our customers. Domino's Pizza in Sydney have found the Letterbox Deals campaign to be an effective part of our broader marketing strategy in supporting our new and exciting products innovations."

Ian Taunton | State Manager | Domino's

Consumer Preference for Advertising Material

Our readers are skewed female and thus the real decision makers when it comes to both staple and discretionary household spend. Our catalogue format is popular as it is a "pull" media meaning recipients can make the decision to consume it. Yes... we even get fan mail!

Sweeney Research*
• 78% of all recipients can be classified in the range from "occasional browsers" to "eager awaiters"
• 87% of all recipients and 94% of mothers regularly read unaddressed advertising material
• 83% of household expenditure is controlled by mothers
• 2.5 people in every household read unaddressed advertising material

Relationships that last.

Many of our advertisers have been with us since inception and are experienced and successful direct marketers. The performance of Letterbox Deals is always tracked and measured so our long term clients know that Letterbox Deals delivers strong results.

We go further than your traditional media agency. We also run a successful creative agency, Tonic
(www.tonic.com.au), so we are brim full of ideas as to what can work for your business. In short, we try to add value across the board, not just take your booking.

Our Client Experience

Casual Listing Prices

Please call for multi-market/multi-campaign bookings

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